Seen and Amy Robinson form the marketing team, Seen Designs.
Seen Robinson has worked in the print and web design world for more than 20 years. Before starting his own business, Seen Designs, he successfully led creative teams for several global companies, producing catalogs with a distribution of over 250 million. His efforts have supported corporations like Disney, Lamps Plus, Auto Expressions and Applause.
Seen has also built corporate identities for large corporations, concepted advertising campaigns, produced large-scale catalogs and wrapped vehicle fleets in traffic-stopping graphics. Beyond print, Seen has crafted a multitude of websites for award-winning authors, movies, directors, artists and industrial businesses.
He began his career as an editor of a Chicago-based performing arts magazine before shifting focus into design by partnering in his first design firm. Seen has been an active musician, mostly shredding on his Les Paul guitar, for over 30 years.
When building the cannabis industry from the ground up, why is gender (having at least 50% women) so important?
For too long men have dominated old world industries and we have too much corporate greed and corruption to show for it. It’s time that women have an equal chance at running emerging businesses with the size of a large corporation. This will then show investors and customers alike the benefit of gender equality in the boardrooms of the US.
What social justice and/or criminal justice reforms do you want the US to make around its drug policy, particularly around cannabis?
Marijuana needs to be decriminalized at the very least and completely legalized and regulated the same way alcohol and tobacco are. I would actually like to have the government admit that the War on Drugs was a con game (admitted to by the John Erlichman of the Nixon administration) to keep “hippies and lower income black people” incarcerated. Then commute those Mandatory/Minimum sentences and release people who are held for non-violent, marijuana related crimes.
Why are environmentally sustainable business practices essential to the future of the cannabis industry?
Going Green means more than legalizing cannabis or saving the environment. It is essential that all business embrace sustainability. Not only because it’s the right thing to do, but customers now see that as a desired feature of products and will make their buying decisions accordingly.