Film curator, film festival producer and film blogger, Jill Brooke has been in love with all things film since a Middle School screening of Wizards at a local cineplex. Currently working at F+W Media in Fort Collins, CO in video production, Jill is busy curating a local film night at an art gallery and programs the Front Range Film Festival in Longmont.
Having had the pleasure of working alongside Windy Borman when serving on the board of Bay Area Women and Media, Jill is thrilled to take an active role in Mary Janes: The Women of Weed. This project unites two things she firmly believes in: promoting women in film and gender parity in all industries. Women in places of power change the work/life paradigm!
When building a cannabis industry from the ground up, why is gender so important?
Gender parity is personally important to me in all businesses. Not that women should be half the work force in all businesses but that they COULD be, if they so chose that field. I see the cannabis business as a wonderful opportunity for women to rewrite the standard business practices to make a more inclusive work force. Having women’s voices in management is important as cannabis is proven to be a panacea to many ills: from cancer to menstrual cramps and women are the primary providers of healthcare to their families!
What social justice and/or criminal justice reforms do you want the US to make around its drug policy, particularly around cannabis?
Legalize it! Empty the prisons of those with minor cannabis-related offenses and make research and cannabis business available in all states!
Why are environmentally sustainable business practices essential to the future of the cannabis industry?
If we want cannabis business to go nationwide, we need to lay the groundwork for best practices right from the start! No pesticides on a plant that we want to provide healing powers, no chemicals in processing that will inhibit THC and sustainable farming practices so big petrochemical companies don’t take over the trade and destroy our planet!
How do you incorporate gender parity, social justice, and environmental sustainability into your work and the growth of your business / organization?
I don’t currently work in the cannabis business but if/when I do, I’ll make sure to offer opportunities based on experience and talent — but also correcting gender bias by looking for the best woman for the job!