HEADSHOT0004FULLGiadha Aguirre DeCarcer is the Founder and Chief Executive Officer of Frontier Financial Group Inc., a cutting edge firm providing authoritative and actionable intelligence in the cannabis industry. She is an entrepreneur with 20 years of experience in business execution, management and strategic business development with an emphasis on emerging markets.

When building the cannabis industry from the ground up, why is gender parity (having at least 50% women) so important? Having gender parity is important in any industry, it is not specific to the cannabis sector. Gender, as well as cultural and background diversity, in any team leads to better decisions.

What social justice and/or criminal justice reforms do you want the US to make around its drug policy, particularly around cannabis? My firm New Frontier’s mission is to bring transparency and legitimacy to the Cannabis industry by empowering decision makers with data-based facts. I would hope and expect policy and lawmakers to ask questions and make educated decisions based on all the facts. For instance, when it comes to criminal offenders, I question lawmakers who have determined that the socio-economic impact of a ‘pot-dealer’ is the same as that of a murderer – tragically in many states those two types of offense lead to very similar sentences. I am not an attorney, but it sure seems questionable based on the data I have seen.

Why are environmentally sustainable business practices essential to the future of the cannabis industry?

Cannabis is the most energy intensive agricultural commodity in our economy due to the significant energy costs associated with indoor cannabis cultivation including high intensity lights and humidity management systems. The transition to greenhouse and outdoor production can lower energy use by as much as 90% by replacing artificial light with sunlight and by reducing the need for climate control systems. Developing regulations that allow for the most flexible and energy efficient cultivation techniques, including outdoor cultivation, will be critical to the long-term sustainability of cannabis production.

How do you incorporate gender parity, social justice, and environmental sustainability into your work and the growth of your business/organization? By providing authoritative data, analytics and targeted solutions, my firm New Frontier enables decision makers and operators in the cannabis industry to be aware of the quantifiable risks associated with the lack of parity, social justice, and environmental awareness to not only their businesses, but to the industry and nation as a whole.  We unfortunately cannot force decisions, but we certainly do our part in providing those decision makers with the brutal, and often, unpopular truth – case in point, our Energy report, Illuminating Cannabis, was received with quite a bit of pushback for doing just that…

Social Media:

Facebook: Giadha Aguirre De Carcer, New Frontier Data

Twitter: @GiadhaDeCarcer, @NewFrontierData

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