Sara Batterby | CEO, Hifi Farms

Sara has 20 years of marketing, operations and business development experience in high growth, early stage companies in real estate, technology and finance.  Prior to entering the cannabis [...]

Why is environmental sustainability essential to the future of the cannabis industry?

We asked cannabis industry thought leaders about how much eco-sustainability was essential to the “budding” cannabis industry. Their answers proved that not only is environmental [...]

Karen O’Keefe | Director of States Policies, Marijuana Policy Project

Karen O’Keefe manages grassroots and direct lobbying efforts in state legislatures for the largest marijuana policy reform organization in the United States — the Marijuana Policy Project [...]

Why is Gender Parity Important to the Cannabis Industry? (Part 1)

When building the cannabis industry from the ground up, why is gender parity (having at least 50% women) so important? More than half of the U.S. population is female, yet less than 15% of [...]